Royal Revolution in the world of Perfume: Rogue Perfumes expands its fragrances for a Global Royal Court

British perfume house Rogue Perfumes, known for its handcrafted limited edition elixirs, is announcing a strategic shift worthy of a royal court. After centuries of secret formulas and precious scents reserved only for a few privileged noses, Rogue Perfumes is opening its doors to a wider court.

The manufacturer, which also owns the Oud D’Arabie and L’Fumes London brands, has revealed plans to produce no fewer than 100,000 fragrances. This decision marks a new era for Rogue Perfumes thanks to the fruitful collaboration with Dubai Collection Group (DCG), their exclusive European distributor since 2022. DCG has proven its essential role as a consultant and distribution partner, contributing decisively to this royal strategy .

From the more than 3,500 secret formulas in their portfolio, 10 fragrances will be selected to be mass-produced at prices more accessible to the general public. This strategic decision will in no way affect the production of ultra-luxury handmade perfumes and oils, which remain the cornerstone of the brand.

Moreover, the Oud D’Arabie brand will be phased out, being integrated under the royal umbrella of Rogue Perfumes. This decision underlines the manufacturer’s desire to strengthen its reputation for quality and exceptional aromas, bringing together luxury perfumes under one scepter.

To mark this new era, Rogue Perfumes will also introduce new packaging designed to reflect the brand’s timeless elegance and sophistication. We look forward to discovering the new guises of these royal scents!

See our selection of Rogue Perfumes Here!